This decade has seen two major changes in the Banking industry. Advent of the ATM/Internet has reduced the competitive advantage of bigger Banks in terms of higher physical presence and the distinction between the Banks and Financial service organization has vanished as Banks have matured into a complete personal finance institutions providing bouquet of financial services under one umbrella. These shifts in the Banking industry have made them to look for multiple and alternate channels to engage the customer by providing him/her with value added services & to look for innovative means of reducing the transaction costs per- customer. Mobile messaging provides a cost effective means to engage a customer and build a long-term relationship.